Creating an online store on Shopify is simple, but integrating payment methods such as MB WAY and Multibanco can be the real deciding factor in selling more in Portugal.
More than good design or attractive products, success requires a solid payment structure that is tailored to consumers’ real preferences.
In this complete guide, find out how Shopify works, what to look out for when setting up your store and, above all, how to choose the right payment methods.
What is Shopify and how does it work?
Shopify is an e-commerce platform that lets you create online stores without advanced technical knowledge. It includes:
- Product management;
- Shopping cart;
- Integrated checkout;
- Marketing tools;
- Integrations with payment gateways.
However, although it is a robust global solution, Shopify doesn’t natively include all the payment methods most used in Portugal, and this is where many businesses lose sales.
Why are payments decisive on Shopify?
One of the main reasons for cart abandonment is the absence of the customer’s preferred payment method. In Portugal, consumers expect to find:
- Visa and Mastercard cards;
- MB WAY;
- Multibanco reference;
- Apple Pay or Google Pay.
If your Shopify store doesn’t offer MB WAY, you are excluding a significant part of the market. The same goes for Multibanco, which is essential for consumers who prefer to pay using a bank reference.
Multibanco on Shopify is still essential
Despite the growth of digital wallets, the Multibanco reference remains one of the most trusted payment methods for many consumers.
That’s why offering Multibanco on Shopify builds trust and reduces abandonment.
With easypay, you can generate Multibanco references automatically, with automatic reconciliation and real-time notifications.
Why does easypay’s native plugin make a difference?
Not all payment integrations for Shopify are the same, and the way they are built has a direct impact on your store’s reliability.
The easypay native plugin for Shopify stands out for several advantages that you will struggle to find in other solutions:
1. A truly native plugin
Unlike solutions that rely on intermediaries or additional layers, the easypay plugin is native and receives Shopify updates automatically.
This means it stays compatible with new versions of the platform, minimising technical problems over time.
2. Refunds integrated into Shopify
You can process a refund directly from the Shopify dashboard, without needing to access the easypay backoffice.
Shopify finally becomes the complete management tool for your store, with orders, payments and refunds all in one place.
3. Guaranteed idempotency
At times of heavier traffic, such as campaigns or sales peaks, network failures or timeouts can lead to repeated payment attempts.
The easypay system’s idempotency prevents duplicate payments, even if the request is resent, protecting your business (and your customers) from unwanted charges.
4. Multibanco references with automatic refunds
Normally, refunding a payment made with a Multibanco reference means asking the customer for their IBAN and processing the refund by bank transfer, a slow, manual process that creates friction for both parties. With easypay, Multibanco references include a check digit for automatic refunds via the same payment method, with no transfers and no need to ask the customer for their IBAN.
As well as simplifying refund management, this easypay feature makes the whole process faster and more efficient, for both you and your customer.
4 tips for optimising Shopify beyond design
Having a beautiful store isn’t enough. To sell more on Shopify, it’s important to:
1. Simplify the checkout
Fewer steps mean more conversions. Every extra field or stage in the purchase process is another opportunity for the customer to give up before finishing.
2. Offer the right payment methods
Without MB WAY and Multibanco, you are missing out on real sales opportunities with consumers who simply can’t find the payment method they prefer.
3. Ensure security and trust
Displaying security badges and working with a certified gateway (PSD2 and PCI-DSS) boosts your store’s credibility and reduces hesitation at the moment of payment.
4. Adapt to mobile
Most purchases start on a phone. Payments have to keep up with that reality, with a fast, frictionless checkout on small screens too.
How to integrate payments on Shopify with easypay
Integration is simple and can be done through a dedicated plugin, a custom API and specialist technical support.
By choosing easypay, merchants get:
- All Portuguese payment methods;
- PSD2 compliance;
- PCI-DSS certification;
- Integration with invoicing software;
- Local support.
Payments make the difference on Shopify
Shopify is an excellent platform for creating online stores, but the real differentiator lies in how you manage payments.
If you want to sell more in Portugal, you need:
- MB WAY;
- Multibanco reference;
- Cards;
- Digital wallets;
- Flexible solutions.
And not every plugin offers that. With easypay, you get a native, local integration built for the Portuguese market, with guaranteed idempotency and refunds via the Multibanco Reference included.
Want to activate Shopify payments with MB WAY and Multibanco? Talk to the easypay team and find out how to optimise your checkout.
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